Tin Fish Loss is The Cheesecake Factory's Gain

A Twelve Oaks Mall representative says the wildly popular chain restaurant's first Michigan location will open by the end of the year.

A Novi restaurant noted for its upscale atmosphere and live music quietly closed last week. And what's taking its place has already taken metro Detroit by storm. 

The Cheesecake Factory's first Michigan location will fill the vacancy left by Tin Fish, which celebrated its opening at Twelve Oaks Mall in June of 2010. Tin Fish's Patridge Creek Mall location, on Hall Road in Clinton Township, remains open. An employee who answered the phone there declined to comment on why the restaurant closed. 

Owners of the new restaurant expect to move in to the space, located between Nordstrom and Lord & Taylor adjacent to the mall's valet parking station, by the end of the year, Twelve Oaks marketing and sponsorship director Peggy Hayes said. 

Since metro Detroit news outlets heralded the Cheesecake Factory news on Feb. 22, she said, "we've heard so many stories" about folks excited to see it arrive. The restaurant boasts an extensive menu that includes more than 200 items and more than two dozen rich-sounding cheesecake flavors, like Godiva Chocolate and White Chocolate Caramel Macadamia Nut, as well as low carb versions.

Hayes said she has heard from people who have been driving as far as Chicago to get their Cheesecake Factory fix. The chain's other "nearby" locations include Cleveland, OH and Indianapolis, IN. 

Jim Bieri, a principal with Stokas Bieri Real Estate, told the Detroit Free Press that real estate developers have tried to lure the popular restaurant for years. “It’s a bigger deal than normal because people have been trying to get them for so long," he said. 

Will the new restaurant draw more businesses to fill other spaces at Twelve Oaks? 

"We're very excited," Hayes said. "Any time you get anything new that does pique people's interest, we're anticipating it's going to be a very positive thing for everyone." 

Water February 28, 2013 at 04:42 PM
Does anyone know why water rate goes up 11% in Novi this year whereas the average increase is 4%?
jan gromeck February 28, 2013 at 05:48 PM
Water dont feel bad. Livonia slapped us with a 65.00 charge on top of our normal water bill. You cant fight City Hall can we.
Paul March 02, 2013 at 12:59 AM
I thought the tin fish was pretty gross, I've been to a lot of cheese cake factory's an they're amazing! Cool fact: the Cheesecake Factory founders started off their cheesecake buisness in detroit!
C. E. March 04, 2013 at 09:23 PM
Tin Fish was a big disapointment for me. The food was subpar but they charged high end prices. Sooooo excited about Cheesecake Factory coming. Detroit was one of the only major cities in the country to not have one.
Jazz May 08, 2013 at 05:31 PM
Is it here yet???? I can't wait for the Cheesecake Factory to get here. I LOVE IT. I drive to Ohio/ Chicago to get my fix and when I'm out of town, it's a must I find one near by. See ya soon....


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